Today I am handing my blog over to my fabulous blogging pal Debbie who blogs over at My Random Musings. Debbie has written a really useful post about getting new blog readers by using Twitter. If you are a blogger then this post is definitely worth a read.
Four Easy Ways to Get New Blog Readers Through Twitter
As bloggers, we all love that feeling we get from finding new readers. Sometimes though, finding those new readers can seem like an impossible task.
It doesn’t have to be. Using Twitter to share your posts can be invaluable to any blogger, and by using these four simple tricks, you can easily pick up new readers with every tweet.
What Won’t Get You Any New Readers:
Firstly, let’s debunk some myths:
- Write good content
- Don’t have a lot of clutter in your sidebar and throughout your theme
- Use a clean font
- Use large, clear images
- Have a mobile responsive theme
None of those points above will get you any new readers, although a lot of the posts I have read in the past suggest they will. (Bonus: Once you get the new readers, they will help you keep them!).
What Will Get You Some New Readers
Ultimately, to encourage a new reader, it doesn’t matter how fantastic your content is, and how amazing your blog design is – they don’t see any of that until you get them there.
This is where Twitter comes in. Twitter moves fast, and you have a limited amount of characters (140), so you need something that grabs a potential reader’s attention even during a quick scan, and then holds that attention long enough for them to click your link.
Here are four simple tricks that will do just that:
- Tell the reader what you can do for them
Use your tweet to tell potential readers what you can do for them, not what they can do for you. For example, with this post, saying “Check out my new post” is telling people what they can do for you. Instead, tell them what they can do for you – “Want to gain new readers? Here’s how”.
A potential new reader now feels compelled to click your link – not because you said they should, but because you’ve told them what you can offer.
- Make your post title appealing
Remember, when your regular readers share your posts on Twitter, the title will appear in the tweet – make sure the title is enticing, again, show what you can offer a potential reader, but not misleading.
Again, using this post as an example, if you used the title “Get 10,000 New Readers in Two Days” it would get clicked. It’s total click bait. But when the person clicks it and reads the post, they are going to wonder where the proof is – where are the numbers to back up such a grand claim? You have just lost that reader – they will think you dishonest and untrustworthy and likely will never bother visiting your blog again.
On the other end of the scale, “Tweet Your Posts Like This” doesn’t sound very interesting does it? You have to find the balance between making a post sound appealing while sticking to the truth of what it’s about.
- Use a clean, clear image
Remember earlier when I said the images in the post won’t get you any new readers because they won’t actually see them? This is your chance to showcase an image.
Make sure the image is good quality, and preferably, has the post title in it somewhere. Most people are visual, and with the speed of Twitter, the image can be the thing that jumps out at them. Adding the title means they know exactly what they’re looking at before they read the tweet. This is another reason to make the title intriguing.
- Use relevant hashtags
Using relevant hashtags puts your tweet in front of people who are interested enough in that subject to be searching for it. You have a much greater chance of success if your tweets are targeted at the sort of people who will be interested in what you’re talking about. So this post could use hashtags such as bloggers (and all the variations), blogging tips, marketing etc.
Don’t be tempted to just put a load of trending hashtags in your tweet if they are in no way relevant to the post. Yes, it will increase visibility, but in completely the wrong way.
It’s unlikely anyone will click your link – it’s not why they’re there, and you will just look spammy.
In today’s world, everyone is short on time. Use these four simple tricks to show people why your post is worth their time. Happy Tweeting!
Thanks for all the great tips Debbie! I am definitely going to try some of these out and see if I can boost my blog following. Do you use Twitter to get new readers? What do you think of Debbie’s tips, is there anything you would add? I hope you find this post helpful and get lots of new blog readers as a result 🙂
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